AVÔ GRANEL
Online Grocery Store
Avô Granel was an eco-conscious online grocery store based in Guimarães, Portugal.
The brand was founded by three friends who share a deep passion for the environment and a commitment to offering more sustainable and bulk products to the local community.
Brand Philosophy
Eco-Friendly: Focus on reducing waste through bulk product offerings.
Sustainability: Promotes environmentally responsible choices.
Community-Centered: Reflects the values and personalities of its founders.
Project Scope
Tote Bag Designs
Custom Illustrations
Product Animations
Estou de Saco Cheio
Eu Carrego as Minhas Escolhas
Eu Não Sou de Plástico
Porque o Planeta Também é Deles
Tote Bags
Purpose: Designed as both a practical and promotional item, these tote bags align with Avô Granel’s eco-friendly ethos.
Design Concept:
Each bag features unique illustrations and quotes that reflect the brand’s commitment to sustainability.
The designs are both stylish and functional, making them perfect for daily use.
Visual Theme:
Incorporates natural elements and minimalist styles to resonate with the brand's identity.
Custom Illustrations
Inspiration: The illustrations were created to represent the founders and their beloved pets, adding a personal touch to the brand's visual identity.
Usage: These illustrations are used across various brand materials, including the website, social media, and promotional content.
Visual Style: Playful and heartwarming, the illustrations emphasize the founders' love for their pets and the environment.
Animations for Product Promotion
Purpose: Created to highlight specific products sold by Avô Granel, the animations serve to engage customers and bring attention to the store's diverse offerings.
Design Concept:
Eco-Focused: Emphasizes the environmental benefits of each product.
Engaging: Uses lively and dynamic animations to capture the audience’s interest.
Product Highlight: Each animation is tailored to showcase the unique qualities of the eco-friendly household items.
Impact:
Customer Engagement: The animations enhance the online shopping experience by making it more interactive and informative.
Brand Visibility: Helps in creating a memorable and distinctive brand presence.
The Avô Granel project is a testament to the power of thoughtful design in promoting eco-friendly values. From tote bags to custom illustrations and animations, each element was carefully crafted to align with Avô Granel’s mission of sustainability and community engagement.
Explore the Avô Granel project to see how design can make a meaningful impact on both the brand and its audience.