Agenda Solidária 2023: Uma agenda, um jardim
Animais de Rua
Solidarity Agenda 2023: one agenda, one garden
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Animais de Rua is a non-profit organization committed to improving the lives of stray animals through compassionate care, community engagement, and sustainable solutions. The association focuses on the humane management of animal populations, primarily through sterilization, feeding, and medical treatment, while promoting peaceful coexistence between animals and people.
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Sterilization Programs: Animais de Rua actively works to control the population of stray animals by organizing and funding sterilization campaigns, reducing the number of animals living in precarious conditions on the streets.
Feeding and Care: The association provides regular food and essential medical care to stray animals, ensuring they receive the necessary attention and improving their quality of life.
Rescue and Rehabilitation: In cases where animals are injured or in danger, Animais de Rua rescues and rehabilitates them, aiming to find them loving homes whenever possible.
Education and Awareness: Through educational initiatives, the organization seeks to raise public awareness about responsible pet ownership and the importance of animal welfare, fostering a culture of empathy and respect for all living beings.
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Animais de Rua operates solely on the generosity of individuals, businesses, and institutions that recognize the critical importance of protecting and caring for stray animals. This support enables the association to continue its essential work, providing aid to thousands of animals each year.
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In addition to animal welfare, Animais de Rua is dedicated to environmental sustainability. The organization integrates eco-friendly practices into its projects, such as the creation of plantable agendas and calendars made from seed paper, which symbolize growth, renewal, and a shared commitment to nurturing life.
About Animais de Rua
For more information on how to support Animais de Rua or to learn more about their work, visit their official website Animais de Rua.
Here, you can find details about their programs, success stories, and ways to contribute to their mission.
Project Overview
Concept: The 2023 agenda, with the theme "Uma Agenda, Um Jardim" (One Agenda, One Garden), reflects Animais de Rua’s dedication to both animal welfare and environmental sustainability. This annual initiative not only raises funds for the association’s activities but also spreads awareness about their mission through a beautifully designed, eco-friendly product.
Unique Features:
Seed Paper: Both the agenda and the accompanying calendar are crafted from seed paper, which can be planted to grow chamomile flowers, symbolizing new life and hope.
Bookmark: The agenda includes a bookmark also made from seed paper, further reinforcing the eco-friendly theme and offering a tangible connection between the user and nature.
Design Process
Design and Layout:
Aesthetic Vision: The design was inspired by the theme of growth and renewal, using soft, natural colors and organic patterns to evoke a sense of peace and connection with nature.
Layout: The agenda’s layout was crafted to be both functional and visually appealing, ensuring ease of use while maintaining a consistent design language throughout the pages.
Pagination: Careful attention was given to pagination, balancing the text, imagery, and white space to create a harmonious flow that guides the user through the agenda with ease.
Eco-Friendly Design:
Sustainability Focus: The choice of seed paper for both the agenda and calendar highlights the association’s commitment to sustainability, turning everyday items into opportunities for growth and environmental stewardship.
Monthly Features: Each month opens with a photograph of a sustainable company, such as "Mind the Trash" or "Loja Zero," accompanied by a brief text about their mission and efforts. This feature highlights businesses that share a commitment to sustainability, offering users inspiration and practical examples of eco-friendly practices.
Sustainability Tips: Each month also includes multiple tips on how to live a more sustainable and eco-friendly lifestyle, providing practical advice that users can easily incorporate into their daily routines.
Symbolism: The act of planting the agenda or calendar at the end of the year serves as a metaphor for the ongoing support needed to help animals and the potential for new beginnings.
Impact and Reception
Fundraising and Awareness: The Agenda 2023 serves as a key fundraising tool for Animais de Rua, with all proceeds supporting their vital work with street animals. Additionally, it helps spread awareness about the importance of animal welfare and environmental sustainability.
Community Engagement:
Supporter Involvement: By purchasing and using the agenda, supporters actively contribute to the association’s mission, while the plantable seed paper provides a unique, interactive way to engage with the cause.
Positive Feedback: The agenda has been well-received for its innovative design, meaningful concept, and high-quality execution, further solidifying Animais de Rua’s connection with its community of supporters.